About CRM CPR, an iMarket USA, Inc Company
Meet Company President Beth Petermeier
CRM CPR is operated by iMarket USA, Inc. a company based in Florida. CRM CPR was formed to help automotive dealerships maximize the potential of their CRM (Customer Relationship Management) software. The CRM software can be the lifeblood of the a successful car dealership. Without a fluid system, information contained within gets clogged with unwanted and unnecessary information - making it more difficult and sometimes impossible to provide accurate customer follow up, marketing, and reporting. An uncluttered CRM with users properly trained in its basic functionality is vital to any automobile dealership's success.
A clean and healthy CRM can mean tens of thousands of dollars in additional revenue on a monthly basis.
With a thorough understanding of a CRM such as Dealer Socket, Beth Petermeier not only can help investigate the weaknesses of a dealership's usage, but she will be able to perform "health checks" on key areas of reporting, marketing and customer follow up campaigns, as well as training for key users at the dealership level.
Getting Personal
Like many people, attending college with visions of landing a lucrative career in a preferred field doesn't always happen as planned. So was the case for Beth Petermeier, who once had aspirations of being a music therapist when attending a small college in Virginia. Over the course of the next decade, her life was steered in a course she never envisioned - the automotive industry.
From Singer to Car Sales Extraordinaire...
In 2001, Beth started out as part of a Husband and Wife Sales Team at a Saturn dealership in Minnesota. It didn't take her long to realize that her passion and future were in the automotive business. Her drive and ambition landed her a General Manager position in 2004. Through her retail career she also has experience as an Internet Manager, BDC Manager, Sales Manager and Finance Manager. In 2008, Dealer Socket was the CRM of choice for her dealerships - Instant attraction!
Palm Trees Please...
After utilizing DealerSocket at her stores for a few years, her desire to move to a warmer climate led her an opportunity in 2011 as a consultant for DealerSocket. She enjoyed success assisting dealers in South Florida with their utilization of the program, but her passion for the retail business lured her to a position as the National CRM Director for the Rick Case Automotive Group. There she managed DealerSocket for 16 stores and over 500 users. Combining her dealership and consulting experience, she has helped her teams utilize more features of DealerSocket than they ever have. Her out of the box ideas have made sales opportunities that may have previously fallen through the cracks easier to find and resulted in processes that help maintain a clean database. "I love seeing how everything comes together when it's working right, so cleaning and maintaining a CRM is like putting together a thousand-piece jigsaw puzzle."
A Family Business
Beth Petermeier - An Undercover "Beach Bum"
When not hard at work managing the CRMs of many businesses, she enjoys spending time with her husband of 29 years by relaxing at the pool or taking a walk on the beach. "The beach is a great way to unwind after a busy day. I could sit out here and listen to the waves all day," Beth claims. She's proud to be a novelist's wife. Even though her husband Dan supports the company by helping automotive dealers with digital marketing and CRM administration. He has found time in the last several years to publish a novel and is hoping to publish another novel. Beth never gave up her love for music and if there's karaoke at a nearby bar, you can bet that you'll find her there, entertaining guests with her incredible vocals.