Over 75 Dealerships Served since 2016
CRM CPR offers a wide range of CRM services to car dealerships across the continental United States and has also served dealers in Puerto Rico and Canada.
Meet Company President Beth Petermeier
CRM CPR is operated by iMarket USA, Inc. a company based in Florida. CRM CPR was formed to help automotive dealerships maximize the potential of their CRM (Customer Relationship Management) software. The CRM software can be the lifeblood of the a successful car dealership. Without a fluid system, information contained within gets clogged with unwanted and unnecessary information - making it more difficult and sometimes impossible to provide accurate customer follow up, marketing, and reporting. An uncluttered CRM with users properly trained in its basic functionality is vital to any automobile dealership's success.
A clean and healthy CRM can mean tens of thousands of dollars in additional revenue on a monthly basis.
With a thorough understanding of a CRM such as Dealer Socket, Beth Petermeier not only can help investigate the weaknesses of a dealership's usage, but she will be able to perform "health checks" on key areas of reporting, marketing and customer follow up campaigns, as well as training for key users at the dealership level.
Founder and President
Get to know me...
Like many college students, Beth Petermeier started out with big dreams. While attending a small college in Virginia, she planned to become a music therapist. But God had different plans, and over time her path led her into the automotive industry.
From Singer to Automotive Leader
Beth began her car career in 2001 as part of a husband-and-wife sales team at a Saturn dealership in Minnesota. She quickly realized the automotive business was her true passion. By 2004, her hard work and leadership earned her a General Manager position. Over the years, she also served as an Internet Manager, BDC Manager, Sales Manager, and Finance Manager.
In 2008, her dealerships began using DealerSocket as their CRM, and she immediately saw its potential.
From Minnesota to South Florida
After successfully using DealerSocket in her stores, Beth moved to South Florida in 2011 to become a consultant for the company. She helped dealerships improve their processes and get more out of their CRM systems.
Her love for dealership operations eventually brought her back to retail as National CRM Director for the Rick Case Automotive Group, where she managed CRM operations for 16 stores and more than 500 users.
By combining real-world dealership experience with consulting expertise, Beth became known for helping teams work smarter, uncover missed opportunities, and maintain clean, organized databases.
As she says, “Cleaning and maintaining a CRM is like putting together a thousand-piece jigsaw puzzle.”
In 2016, she launched CRM CPR—and the rest is history.
Beth Petermeier
Grounded in her faithful Catholic values, Beth strives to lead with integrity in every aspect of her work. She is committed to being a trustworthy, honest advocate for her CRM clients—always prioritizing transparency, accountability, and long-term success. Supported by an experienced and dedicated team, she ensures every client receives knowledgeable guidance, consistent communication, and results-driven solutions delivered with genuine care.
Family Business
Beth and Dan Petermeier
When not hard at work she enjoys spending time with her husband of 31 years with occasional cruises or trips to visit family across the country.
Her husband and the company's Vice President, Dan Petermeier is behind the scenes helping with various CRM tasks and helping clients support website and marketing for car dealerships.